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Ten Ways to be a Marketing Genius Like Lady Gaga
- Have an opinion
Gaga regularly speaks out on issues she feels strongly about.
In doing so, she keeps herself in the public eye.
Picking a side helps you attract the right people.
It’s easy to be opinionated when you’re passionate.
- Leverage social media
Gaga drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before she opened the Grammy Awards.
- Be different
There are too many normal people doing normal things.
Show, don’t tell.
You’re extraordinary so show it.
- Don’t be afraid to make lots of money
Finance your efforts through meaningful opportunities.
Being starving is not fun.
10 products are explicitly advertised in “Telephone”.
If making a ridiculous amount of cash is what you want to do, go for it.
- Give your fans something to connect with
Gaga has a Little Monster greeting.
- Love your little monsters
Treat them well and they will make you a superstar.
Professional photographers are barred from concerts but she allows her fans to record and distribute videos of her love performance on YouTube.
- Don’t be afraid to annoy people
You can’t please everybody, right?
Some people won’t like you. Trying to be a people-pleaser just makes you boring and dry.
- Have the right people on your side
- Produce killer stuff
- Have a purpose
Gaga is a reminder that it can pay well to be fearless in how you grow and engage with customers.